Although the Exposition was visited by people from all over the world, local
excitement and attendance was necessary for success. 'Smith Family Day' brought out
the crowds, with awards for exceptional Smiths of every kind. Do you think people would
respond to this kind of promotion today? In 1962, there were new ways to promote the fair,
including using the location for the Elvis Presley movie, "Take Me to the World's Fair."
Think of promotions used to hype recent events, and create some original
ones that would really 'rock the house' today.